J.D. Power and Associates Ranks Coldwell Banker Highest among Home Sellers
Tags:Coldwell Banker, home buyers, Home sellers, J.D. Power and Associates, Keller Williams
J.D. Power and Associates, the global firm best known for its customer satisfaction research on new-car quality and long-term dependability, recently announced the results from its 2009 Home Buyer/Seller Study. The study announced Coldwell Banker as the top-rated agency for home sellers across the country.
Coldwell Banker Top Among Sellers
This year’s research consisted of feedback from 2,801 respondents who bought or sold a home between April 2008 and June 2009. Coldwell Banker ranked highest among consumers in the four factors examined for the home-selling experience: agent (34%); marketing (34%); office (17%); and package of additional services (15%).
Keller Williams Top Among Buyers
Keller Williams ranked first in terms of customer satisfaction for home buyers. Overall satisfaction for home buyers was determined by examining three factors: agent (47%); office (28%); and package of additional services (25%).
Agent Most Important Factor in Satisfaction
According to this year’s research, both buyers and sellers still identify their agent as the most important driver of overall satisfaction. However, the importance of additional services has increased significantly: up 12 percentage points among buyers and 8 percentage points among sellers.
Proportion of First-Time Home Buyers Up
The study also found that the proportion of first-time home buyers has increased considerably: up to 56 percent in 2009, from 44 percent in 2008.
More information on this year’s findings can be found here, or you can watch the video summary on this year’s study from JD Powers here.
